The Repository of Scorn

This Is Why TV Spots Look So Bad

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Following up on our earlier thread about digital dumbing down and how we’re moving backwards out of some pointless fixation with using new technology, comes this “behind the scenes” of how working with the new video flavor of the month (RED, Canon 5D, Arri Alexa) is suggested by producers.

Seriously, did we just enter a new Dark Ages? Last we checked, the criteria is 1) Lack of Progress and 2) Loss of Knowledge. That’s pretty much evidenced by every crappy looking TV spot shot on this new wave of consumer video garbage.

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