Is Adidas Original?
So Adidas does a shot-for-shot remake of the cantina scene from Star Wars (YouTube). Then they hit you with a tag line about celebrating “originality.” Is that the photoshop, cut and paste definition of “originality.”
I think Borges tried to claim that rewriting Don Quioxote word-for-word would be considered a new work, because it would introduce a self-aware, modern context. I doubt the agency types had anything other than laziness in mind though.
Credit for picking up an easy paycheck: Sid Lee, USA… Basically they just called up The Mill and asked them to cut and paste celebrities into something that’s already popular. Is that an “original idea?”
Saatchi & Saatchi wanted to do something really clever in rebranding the mini-brand image. So they shot TV spots featuring two cool (too cool) young parents repping their cred in a hip-hop style campaign called “Swagger Wagon.” And then they bought up ad space today on YouTube, so everyone sees it.
The World Wildlife Fund (the other WWF) has hired LA’s Viral Factory to do what advertising does best. Rip-off other people’s ideas. Granted we just complained about this trend with 
You might remember reading about how NASA mounted a “
