More Cynicism – PLEASE!
We’re issuing a call to arms… and enlisting those amongst the LonerBoner ranks to vehemently call “Bullshit!” on deluded idiots that think Twitter and Facebook ctrl-v link slathering somehow entitles them to “folk hero” status.
Case in point is the ludicrous claims by former Late Nate presence Conan O’Brien, that his control of social media has branded him some sort of come-back kid. Anyone watching his “live” YouTube stream on 11/1 saw amazing tweets such as “#conanshowzero watching www.youtube.com/teamcoco” repeated ad nauseam.
Now, a cornerstone of this site is our on-going critique of the hyperbole surrounding social media (ie: HATEBOMB: Twitter). However, most of this is transparently generated claims by Read the rest of this entry »


So Adidas does a shot-for-shot remake of the cantina scene from Star Wars (
Saatchi & Saatchi wanted to do something really clever in rebranding the mini-brand image. So they shot TV spots featuring two cool (too cool) young parents repping their cred in a hip-hop style campaign called “Swagger Wagon.” And then they bought up ad space today on YouTube, so everyone sees it.
The World Wildlife Fund (the other WWF) has hired LA’s Viral Factory to do what advertising does best. Rip-off other people’s ideas. Granted we just complained about this trend with
You might remember reading about how NASA mounted a “

