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	<title>Loner Boner &#187; TBWA</title>
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	<description>The Repository of Scorn</description>
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		<title>Absolut Targets Hipsters</title>
		<link>http://lonerboner.com/absolut-targets-hipsters</link>
		<comments>http://lonerboner.com/absolut-targets-hipsters#comments</comments>
		<pubDate>Mon, 12 Apr 2010 15:36:49 +0000</pubDate>
		<dc:creator>Pedro Moncrief</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Absolut]]></category>
		<category><![CDATA[Hipsters]]></category>
		<category><![CDATA[LA]]></category>
		<category><![CDATA[Lance Accord]]></category>
		<category><![CDATA[Spike Jonze]]></category>
		<category><![CDATA[TBWA]]></category>
		<category><![CDATA[Vice Magazine]]></category>

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		<description><![CDATA[After the awful campaign (Absolut Crap) where they dressed up cutesy, indie icon Zooey Deschanel as a platinum blonde Barbarella, TBWA has taken a new approach. First off they quietly commissioned the Spike Jonze Sundance short, featuring hipster robots hanging out in LA and listening to Pitchfork bands.  Which became a site where you can [...]]]></description>
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		<title>Absolut Crap</title>
		<link>http://lonerboner.com/absolut-crap</link>
		<comments>http://lonerboner.com/absolut-crap#comments</comments>
		<pubDate>Mon, 28 Dec 2009 15:25:00 +0000</pubDate>
		<dc:creator>Pedro Moncrief</dc:creator>
				<category><![CDATA[File Under: Clueless]]></category>
		<category><![CDATA[Absolut]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[TBWA]]></category>

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		<description><![CDATA[Internal notes from a TBWA \ Chiat \ Day, USA  development meeting for the Drinks, Absolut Vodka campaign. Mark Figliulo, CCO TBWA: &#8220;Our Creative Director, Rob Baird, has a great idea. How about we take two actresses, known exclusively for their sex-appeal&#8230; And subvert that, by shooting them to look like David LaChapelle transsexuals? We [...]]]></description>
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