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Posts Tagged ‘Social Media’

Better Than YouTube

Posted by Pedro Moncrief on November 12th, 2010 1 Comment

DIY Video Booth

Oh Shit… Apparently someone upgraded the photo booths in suburban malls, allowing complete morons to now record HD green-screen music videos for their unsigned band demos. One word: A-M-A-Z-I-N-G.

In doing so, they also exposed the greatest creative agency for producing social media chatter and viral video buzz – A Suburban Mall in Arizona.

Q: What makes this so funny?

A: People are ACTUALLY TRYING! We’re talking back-up singers, props, mall lingerie (numerous!) and horrible lip-sync to their own demo recordings. Apparently, this has been the elusive secret formula for viral videos all along.

This is better than YouTube, because failure gets funnier the more people try. And we’re not even talking about the “Modeling” video category, that seems like some human trafficking site Read the rest of this entry »

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Muppet’s Bohemian Viral

Posted by Pedro Moncrief on November 25th, 2009 2 Comments
1080p now on YouTube

1080p now on YouTube

Soapbox Films is the production company quietly behind the new Muppet’s viral video campaign. They also got on here five days back, when we mentioned the new Swell Season video (LonerBoner), as part of the Jason Segel YouTube hit. Two mentions in one week, for clips gaining YouTube traction? Not bad, in a world populated by bogus stuff like the HBO Imagine Cube instillation, that took BBDO and The Barbarian Group over a year to develop. What? You have no idea what I’m talking about? Maybe it’s because no one linked this HBO stunt to you, whereas you can’t navigate anywhere online right now without hitting this Muppets viral.

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Approaching 1-million hits on one YouTube channel alone , in the first 24 hours – we’re guessing the 1-day of Muppet money was better spent than the 365-days of HBO cash. Which I think all comes down Read the rest of this entry »

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Through Microsoft’s Looking Glass

Posted by Pedro Moncrief on November 23rd, 2009 No Comments

“Allows marketers to manage the conversation around their brands…”

Microsoft is planning to launch “Looking Glass” soon, which will enable brands to do some War Games monitoring of the “chatter” bouncing around this new advertising frontier of social media. Ironically, even though they have their own Silverlight and Windows Live platforms, Microsoft opted to open up a YouTube channel pimping this development. Today, who cares about using a competitor’s platform – when Google search engine indexing is at hand?

Remember the Metallica “Black Album” backlash? It used to be people were protective of their personal space and little niche interests. During this by-gone era, the last thing Read the rest of this entry »

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