Why is it, that everything in media right now operates like the female orgasm? In that repetition is favored over innovation.

It’s gotten to the point that movie sequels are now approaching number four and Parenthood is turned into a TV show. There’s no where left to go with the sequel mentality. In 2010, it has somehow become acceptable to just start over and blatantly remake the same stuff that is already available on DVD. The good news is, that the sequel clock is now reset.

Some “reboots” recently buzzed about, are restarting the Spiderman franchise with the director of 500 Days of Summer, redoing Superman (ignoring Bryan Singer’s earlier reboot), Conan The Barbarian, A Nightmare on Elm Street, Red Dawn, Highlander, Jurassic Park, RoboCop, Daredevil… And that’s just the list mentioned this week. Sadly, the vacuous approach of just duplicating hits also basically sums up every advertising agency creative working today.

This cultural descent extends from movies to the very essence of advertising and baby-boomer marketing think – “just duplicate what’s popular.” Hence the all the recent spots from Coke, Apple and Pedigree looking remarkably similar to foreign ads and music videos. Some examples after the jump…

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