1080p now on YouTube

Soapbox Films is the production company quietly behind the new Muppet’s viral video campaign. They also got on here five days back, when we mentioned the new Swell Season video (LonerBoner), as part of the Jason Segel YouTube hit. Two mentions in one week, for clips gaining YouTube traction? Not bad, in a world populated by bogus stuff like the HBO Imagine Cube instillation, that took BBDO and The Barbarian Group over a year to develop. What? You have no idea what I’m talking about? Maybe it’s because no one linked this HBO stunt to you, whereas you can’t navigate anywhere online right now without hitting this Muppets viral.

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Approaching 1-million hits on one YouTube channel alone , in the first 24 hours -- we’re guessing the 1-day of Muppet money was better spent than the 365-days of HBO cash. Which I think all comes down Read the rest of this entry »