Earlier, we shot down the idea of having some controversial figure pitching for your brand. With this whole Tiger Woods nonsense, it seemed a good idea to mention the poor logic in having a former Vice honcho pitching the latest in lesbian footwear fashion (Teva YouTube). But apparently, we need to amend that statement. This approach seems to have created a media sensation right now, in the middle of nowhere – aka Australia.

We are of the opinion that advertising and selling things through media indoctrination, only really works on the simple-minded. Which maybe explains why suddenly everyone in Australia is eating Read the rest of this entry »