The Repository of Scorn

Posts Tagged ‘JEDWARD’

JEDWARD is back…

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“… With a brand new invention”

You might remember reading about how NASA mounted a “Golden Record” on the side of space probe that was blasted to the far edge of the galaxy. Basically it was a time capsule approach to all sorts of Earth sounds, in the event that an alien race had a phonograph and wanted to hear whalesong. If you’ve seen Star Trek: The Motion Picture or Star Trek IV, then you basically know the whole story.

However, a new video that keeps disappearing online since its January 2010 debut holds similar appeal. In it, freaky Irish identical twins with blonde Kid n’ Play coifs do a mash-up of “Under Pressure” and “Ice Ice Baby,” with MC Hammer backup dancers. All this is framed inside a Missy Elliot type video. And did we mention this whole thing springs from a Simon Cowell hosted reality show?

It’s literally like someone condensed the last three decades into one, singular streaming video. That YouTube hates and takes down every second. Hence, explaining the video quality that hasn’t been seen since aficionados traded dubbed VHS tapes.

Seriously though, this a tough find. Maybe NASA has plans for it…

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HATEBOMB: Reboots, Remakes and Rip Offs

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Why is it, that everything in media right now operates like the female orgasm? In that repetition is favored over innovation.

It’s gotten to the point that movie sequels are now approaching number four and Parenthood is turned into a TV show. There’s no where left to go with the sequel mentality. In 2010, it has somehow become acceptable to just start over and blatantly remake the same stuff that is already available on DVD. The good news is, that the sequel clock is now reset.

Some “reboots” recently buzzed about, are restarting the Spiderman franchise with the director of 500 Days of Summer, redoing Superman (ignoring Bryan Singer’s earlier reboot), Conan The Barbarian, A Nightmare on Elm Street, Red Dawn, Highlander, Jurassic Park, RoboCop, Daredevil… And that’s just the list mentioned this week. Sadly, the vacuous approach of just duplicating hits also basically sums up every advertising agency creative working today.

This cultural descent extends from movies to the very essence of advertising and baby-boomer marketing think – “just duplicate what’s popular.” Hence the all the recent spots from Coke, Apple and Pedigree looking remarkably similar to foreign ads and music videos. Some examples after the jump…

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