Saatchi & Saatchi wanted to do something really clever in rebranding the mini-brand image. So they shot TV spots featuring two cool (too cool) young parents repping their cred in a hip-hop style campaign called “Swagger Wagon.” And then they bought up ad space today on YouTube, so everyone sees it.

Apparently Toyota is really into irony at the moment.

You know what else is really ironic? It looks like they cast the lead actress from the current film Greenberg, who’s entire roll consists of sleeping with random dudes and getting an abortion. We guess Saatchi & Saatchi passed that off as a deft way to ignore the “Mommy Syndrome” that goes along with promoting a mini-van.

Talk about “keeping it real.”