Google’s Zip Code Problem
Since early Jan. if you typed NYC’s East Village zip code of 10009 into Google Maps, it said you were halfway up the Hudson – in no man’s land.
There’s a brief moment in The Social Network, where fake-Michael Cera confronts Facebook’s start-up CFO on the phone. His valid complaint is that a glitch like servers going down, even for a few minutes, can have wide sweeping ramifications for a portal that’s meant to keep everyone dependent on it.
Basically, the servers were down for part of a day… Google Maps hasn’t had a clue where the East Village is for two months!
Which means that if you want to look up movie times for Angelika, Film Forum or IFC using Google Movies, you get info on what’s screening at Magic Johnson Theaters.
Which really blossoms out of control when you consider the number of apps and sites that use Google Maps at the core of their architecture. Wanna find a restaurant in one of the most Read the rest of this entry »


With anything digital, the talk is always of the “next great technological innovation,” rather than how good something currently is. Case in point, the amazing facial recognition apps, we had all just about forgotten about. Almost forgotten about, that was until Google Goggles announced they had the potential to identify any stranger on the street, if you provide them a cameraphone image. Which of course, is GPS tagged.
A lot of flack has been directed recently at China, for earlier this month invading a few GMail accounts of political dissidents and gathering information. Because of this breach of trust and lapse in common decency, Google has issued a statement rebuking this “attack” of cyber-espionage. Only Google’s open letter that they’re too ethical to stand for these violations, doesn’t really deserve a round of applause… The irony is, constant surveillance and breach of privacy is how Google makes its money. The real unsavory issue is that Google’s problem with China relates more to having a poor market share (30%) and the fact that they consider the practice of “monitoring everyone” to be sovereign domain.