Geico or Playstation 3?

Why do agencies think they can put the same actor in television campaigns for different brands?

You’d think after hiring out a studio, building a set and having entire prop, wardrobe and design departments create an environment that extends the brand’s message – agency creatives wouldn’t fuck the whole thing up by hiring the same talent that’s pitching for someone else. Especially one that’s on-air at the exact same time, competing for attention…

One time, on a commercial shoot involving the Hamburger Helper glove puppet, it got delivered to set in an ARMORED CAR. The explanation from the agency was – this is “The Face” of the brand and it needs to be protected. Read the rest of this entry »