Refreshing Advertising

There is something refreshing about the campaign for the movie Old Dogs. It’s emphatically “not clever.” The poster basically says… “the point of  Old Dogs, is that there is no point.” That straight forward approach is a welcomes respite from the tired milieu of Spike Jonze, Wes Anderson and Dave Eggers selling juvenile fixation as evidence of their supposed hipster genius. This is just one gorilla joke, combined with Three Men and a Paycheck.

Which apparently has viral appeal beyond just our appreciation. NYC comedy fixture and episodic television director Jason Woliner (Parks and Recreation, Human Giant), has started a Tumblr account tracking FacesOfOldDogs.

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