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	<title>Loner Boner &#187; Brands</title>
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		<title>HATEBOMB: Vice Magazine</title>
		<link>http://lonerboner.com/hatebomb-vice-magazine</link>
		<comments>http://lonerboner.com/hatebomb-vice-magazine#comments</comments>
		<pubDate>Thu, 10 Dec 2009 12:16:49 +0000</pubDate>
		<dc:creator>Pedro Moncrief</dc:creator>
				<category><![CDATA[HateBomb]]></category>
		<category><![CDATA[Benjamin Palmer]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Gavin McInnes]]></category>
		<category><![CDATA[Postboomer]]></category>

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		<description><![CDATA[Years past having any relevance, Vice is clearly now just a hollow label for sale to ANY brand looking to drop some money on a misguided &#8220;co-branding&#8221; opportunity &#8211; five years too late. Much like a hooker in heels, Vice&#8217;s branding-arm Virtue sells &#8220;access&#8221; to youthful tastemakers in a manner equally indiscriminate of who&#8217;s money [...]]]></description>
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		<title>Geico Meets Playstation</title>
		<link>http://lonerboner.com/geico-meets-playstation</link>
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		<pubDate>Mon, 30 Nov 2009 19:04:32 +0000</pubDate>
		<dc:creator>Pedro Moncrief</dc:creator>
				<category><![CDATA[File Under: Clueless]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Deutsch/LA]]></category>
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		<category><![CDATA[The Martin Agency]]></category>

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		<description><![CDATA[Why do agencies think they can put the same actor in television campaigns for different brands? You&#8217;d think after hiring out a studio, building a set and having entire prop, wardrobe and design departments create an environment that extends the brand&#8217;s message &#8211; agency creatives wouldn&#8217;t fuck the whole thing up by hiring the same [...]]]></description>
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		<title>Through Microsoft&#8217;s Looking Glass</title>
		<link>http://lonerboner.com/through-microsofts-looking-glass</link>
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		<pubDate>Mon, 23 Nov 2009 20:02:15 +0000</pubDate>
		<dc:creator>Pedro Moncrief</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Get Rich Quick]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Looking Glass]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Social Media]]></category>
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		<description><![CDATA[&#8220;Allows marketers to manage the conversation around their brands&#8230;&#8221; Microsoft is planning to launch &#8220;Looking Glass&#8221; soon, which will enable brands to do some War Games monitoring of the &#8220;chatter&#8221; bouncing around this new advertising frontier of social media. Ironically, even though they have their own Silverlight and Windows Live platforms, Microsoft opted to open [...]]]></description>
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