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	<title>Loner Boner &#187; Brand Building</title>
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	<link>http://lonerboner.com</link>
	<description>The Repository of Scorn</description>
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		<title>WTF Demographic Mashup</title>
		<link>http://lonerboner.com/wtf-demographic-mashup</link>
		<comments>http://lonerboner.com/wtf-demographic-mashup#comments</comments>
		<pubDate>Fri, 12 Mar 2010 19:32:09 +0000</pubDate>
		<dc:creator>Pedro Moncrief</dc:creator>
				<category><![CDATA[File Under: Clueless]]></category>
		<category><![CDATA[AMC]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Breaking Bad]]></category>
		<category><![CDATA[ChatRoulette]]></category>
		<category><![CDATA[Vice Magazine]]></category>
		<category><![CDATA[Virtue]]></category>

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		<description><![CDATA[Okay, so we made fun of Vice / Virtue / VBS.tv earlier for taking any and all baby-boomer dollars with their &#8220;open door&#8221; co-branding approach. But really, we&#8217;re joking on the lazy agency mentality of outsourcing youth-targeted digital advertising to Vice, who have been selling-out for so long that they&#8217;re essentially a joke. But this [...]]]></description>
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		<title>Tiger Tales</title>
		<link>http://lonerboner.com/tiger-tales</link>
		<comments>http://lonerboner.com/tiger-tales#comments</comments>
		<pubDate>Wed, 30 Dec 2009 17:05:08 +0000</pubDate>
		<dc:creator>Pedro Moncrief</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Gavin McInnes]]></category>
		<category><![CDATA[Hipster]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[Tiger Woods]]></category>

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		<description><![CDATA[Sure, all the TV ads featuring Tiger Woods have evaporated. But what about this beauty, spotted at Newark Airport? It&#8217;s practically loaded with double entendre. The image of him lurking behind a cactus, combined with newly sexualized overtones to the term &#8220;opportunity,&#8221; put this ad on par with watching a Megan&#8217;s List roll-call of sexual [...]]]></description>
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		<title>Absolut Crap: Addendum</title>
		<link>http://lonerboner.com/absolut-crap-addendum</link>
		<comments>http://lonerboner.com/absolut-crap-addendum#comments</comments>
		<pubDate>Mon, 28 Dec 2009 20:55:17 +0000</pubDate>
		<dc:creator>Pedro Moncrief</dc:creator>
				<category><![CDATA[File Under: Clueless]]></category>
		<category><![CDATA[Absolut]]></category>
		<category><![CDATA[Aurel Schmidt]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Tastemaker]]></category>

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		<description><![CDATA[We always thought that Zooey Deschanel&#8217;s appeal was 98% due to her haircut. Those pretty blue peepers are just one-third of a whole bangs / dark mane package. Proving our point, this alternate image from the Absolut Vodka campaign was spotted on a NYC phonebooth. It seems even more painful than the one online. It&#8217;s [...]]]></description>
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