Okay, so we made fun of Vice / Virtue / VBS.tv earlier for taking any and all baby-boomer dollars with their “open door” co-branding approach. But really, we’re joking on the lazy agency mentality of outsourcing youth-targeted digital advertising to Vice, who have been selling-out for so long that they’re essentially a joke. But this new one really takes the cake. It’s like they’re making jokes for us.

This bewildering demographics mash-up of AMC, as in American Movie Classics and Vice is pretty clear. AMC wants to re-brand themselves as hip and edgy and Vice wants their money. So somebody sat Read the rest of this entry »