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	<title>Loner Boner &#187; Advertorial Content</title>
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	<description>The Repository of Scorn</description>
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		<title>What&#8217;s That AO Smell?</title>
		<link>http://lonerboner.com/whats-that-ao-smell</link>
		<comments>http://lonerboner.com/whats-that-ao-smell#comments</comments>
		<pubDate>Tue, 18 May 2010 16:38:14 +0000</pubDate>
		<dc:creator>Pedro Moncrief</dc:creator>
				<category><![CDATA[File Under: Clueless]]></category>
		<category><![CDATA[Advertorial Content]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Rebranding]]></category>

		<guid isPermaLink="false">http://lonerboner.com/?p=1063</guid>
		<description><![CDATA[After completely overhauling their brand&#8217;s design, dropping beaucoup bucks everywhere on event marketing and then adding on a massive digital staff to gain a foothold on online buzz (Asylum)&#8230; AOL decided to go one further and add &#8220;advertorial content&#8221; to their front page. Wait. What? Forget any half-assed destruction of their recent rebranding campaign in [...]]]></description>
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