The Repository of Scorn

WTF Demographic Mashup

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Okay, so we made fun of Vice / Virtue / VBS.tv earlier for taking any and all baby-boomer dollars with their “open door” co-branding approach. But really, we’re joking on the lazy agency mentality of outsourcing youth-targeted digital advertising to Vice, who have been selling-out for so long that they’re essentially a joke. But this new one really takes the cake. It’s like they’re making jokes for us.

This bewildering demographics mash-up of AMC, as in American Movie Classics and Vice is pretty clear. AMC wants to re-brand themselves as hip and edgy and Vice wants their money. So somebody sat Read the rest of this entry »

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Gervais vs. Shandling

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Who doesn’t love Ricky Gervais? Garry Shandling, that’s who. As evidenced by this cringe-inducing interview, where the pair uncomfortably trade tales of developing material for television. And then take passive-aggressive swipes at each other.

The whole premise behind the “Ricky Gervais Meets…” series for Channel 4, was having an unscripted meeting between Gervais and the TV comedy greats who influenced him. The reason you’ve never heard of this series before, is because it was aborted after the third episode. An unnamed souce claims that Gervais gave up on the series, because “the Shandling experience put him off for good.

OK. So what happened? Well, for starters Shandling doesn’t have a high appreciation for Ricky’s comedic sensibility. So he confront Gervais on the racist/homophobic/disability jokes that appear in Read the rest of this entry »

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JEDWARD is back…

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“… With a brand new invention”

You might remember reading about how NASA mounted a “Golden Record” on the side of space probe that was blasted to the far edge of the galaxy. Basically it was a time capsule approach to all sorts of Earth sounds, in the event that an alien race had a phonograph and wanted to hear whalesong. If you’ve seen Star Trek: The Motion Picture or Star Trek IV, then you basically know the whole story.

However, a new video that keeps disappearing online since its January 2010 debut holds similar appeal. In it, freaky Irish identical twins with blonde Kid n’ Play coifs do a mash-up of “Under Pressure” and “Ice Ice Baby,” with MC Hammer backup dancers. All this is framed inside a Missy Elliot type video. And did we mention this whole thing springs from a Simon Cowell hosted reality show?

It’s literally like someone condensed the last three decades into one, singular streaming video. That YouTube hates and takes down every second. Hence, explaining the video quality that hasn’t been seen since aficionados traded dubbed VHS tapes.

Seriously though, this a tough find. Maybe NASA has plans for it…

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HATEBOMB: Reboots, Remakes and Rip Offs

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Why is it, that everything in media right now operates like the female orgasm? In that repetition is favored over innovation.

It’s gotten to the point that movie sequels are now approaching number four and Parenthood is turned into a TV show. There’s no where left to go with the sequel mentality. In 2010, it has somehow become acceptable to just start over and blatantly remake the same stuff that is already available on DVD. The good news is, that the sequel clock is now reset.

Some “reboots” recently buzzed about, are restarting the Spiderman franchise with the director of 500 Days of Summer, redoing Superman (ignoring Bryan Singer’s earlier reboot), Conan The Barbarian, A Nightmare on Elm Street, Red Dawn, Highlander, Jurassic Park, RoboCop, Daredevil… And that’s just the list mentioned this week. Sadly, the vacuous approach of just duplicating hits also basically sums up every advertising agency creative working today.

This cultural descent extends from movies to the very essence of advertising and baby-boomer marketing think – “just duplicate what’s popular.” Hence the all the recent spots from Coke, Apple and Pedigree looking remarkably similar to foreign ads and music videos. Some examples after the jump…

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More Todd Margaret News

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(UPDATE: The David Cross / Will Arnett pilot Todd Margaret is back up. Veoh this time -  link)

YouTube went an disabled our videos for the Increasingly Poor Decisions of Todd Margaret. Which is ironic, given that we first reported on how interesting it was that they only banned UK viewers from seeing it.

But it came down after a bunch of sites like New York Magazine’s Vulture Blog, Warming Glow and /Film all embedded these videos (without crediting LonerBoner) as part of some “breaking news” story on how this David Cross / Will Arnett show has been around for a few months. So the videos got 20,000 hits overnight, broke a new daily record here, and now isn’t on YouTube any longer.  So apologies to all those other blogs piggybacking our content, that now have missing videos.

So it looks like IFC were the ones that complained. Which we guess means that IFC will be releasing the show here in the US?

So, in the meantime if you want to see the pilot episode for The Increasingly Poor Decisions of Todd Margaret, you’ll have to do it the old-fashioned way. Torrent or Rapidshare. For now you can grab it here as a 180MB file.

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Cyber Emo vs Vintage Virtual Reality

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A friend recently summed up the Facebook-era of online activity succinctly, stating “it feels as exciting or thought provocative as watching an episode of Ellen.” Adding the phrase, “it feels like your Mom’s internet.”

In many ways we agree. The whole online experience today feels like a time-wasting trip to the suburban mall. Maybe it’s all the senseless chatter, commercial signage and snapshot voguing that echos the food court environment. Or maybe it’s all the young girls.

That’s the one, great step forward in the social media era. It brought women, younger and older, into the once exclusively male and geek dominated domain of “cyberspace.” For a flash back to how this used to be, five seconds spent on ChatRoulette (link) will show you an anonymous webcam portrait of dudes in dorms, masturbating schlongs and more dudes in dorms. In other words, good luck finding women outside of the fluff communities of Facebook, Twitter, online retail and homogenized blogging.

Whereas all this social media stuff is purported to be keeping everyone connected, in reality it’s all just pretending your famous. Facebook / Twitter / et al are only about  emulating celebrity culture, with  followers tracking your every minute move like  stalker fans. It is just ego stroking,  borrowing from the culture of tabloid soundbites and newsmagazine fandom. As if everyone in corporate marketing is a rockstar wannabe. There is no real communication going on here.  Just people who are sold on the US Magazine / Access Hollywood view of America, and now simulate it being by both groupie and B-list famewhore.

Whereas this publicity environment of constant press-releases used to be the domain of the media, today the situation is brands trying to figure about how to excite all these miniature self-promoters to buzz about their latest product.

It wasn’t always this piss poor. The release of AVATAR has got us thinking of what a pussy time 2010 is. Which is even more depressing, when you where you consider where James Cameron took pop-culture Read the rest of this entry »

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Bottle Service… For Haiti

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Can you also put “doing blow in the bathroom” as a tax deduction?

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Social Filter Apps To Come?

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At a recent SXSW Interactive 2010 mixer we witnessed the following – people bumping iPhones, exchanging Twitter usernames and buying their own drinks. Which is a polite way of saying a ton of people showed up looking to network on social media paydays, but no one seemed to be cashing in yet. It’s as if everyone was following advice collected from keynote addresses, blogs and whatnot on how to properly socialize in the year 2010. It seemed like a hollow charade mixed with peer pressure. As if anyone will be seen as confident players in some Web x.0 freaknik… by iPhoning these newer Twitter IDs instead of swapping older business cards.

Long story short, LonerBoner met a bunch of people who seemed self-employed, freelancing or downright unemployable. Yet all having the idea that they’re movers and shakers in this social media clusterfuck of Tweeting your mobile blog updates to some Facebook page. All these lanyard losers seemed proud of the fact they were dropping money to see the CEO of Twitter. Which is a little questionable, as he’s not a Jim Jones or even Tony Robbins type. His message is only one of creating an abundance of meaningless information. Yet people seem intent on adopting “The 4-Hour Work Week” to autoblogging or “running their own shop,” based on solely on repurposing the cloud of social media soundbites.

The real issue now, is how can this information overload be filtered so that anything of worth differentiates itself from the blather that makes up 99% of the peer cloud that your follow? While Read the rest of this entry »

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Updates from iPhoneland

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Earlier, we questioned if AOL had any purpose in the year 2010. Because their heavy marketing presence implies that people other than Google-phobes use it all the time.

Then we saw this beauty. Some clown obviously had money to do an NYC cab campaign… But couldn’t afford a site? Looking over the vanity plate phrasing and antique account, we’re guessing it’s a baby-boomer who thinks they have advertising figured out. Which begs the question – why isn’t he running a digital agency? They meet the criteria we’ve seen: old, clueless and at the cutting edge of Read the rest of this entry »

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Greatest Thing Ever

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Ever wished Morpheus would show up and offer you the choice between boring blue and red insanity. We’ll here it is… Click the below link to slip down the rabbit hole and into the world of Chat Roulette. Or don’t and forget all about this.

http://www.chatroulette.com/

Seriously. This thing cycles through random webcams of people around the world.

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