Soapbox Films is the production company quietly behind the new Muppet’s viral video campaign. They also got on here five days back, when we mentioned the new Swell Season video (LonerBoner), as part of the Jason Segel YouTube hit. Two mentions in one week, for clips gaining YouTube traction? Not bad, in a world populated by bogus stuff like the HBO Imagine Cube instillation, that took BBDO and The Barbarian Group over a year to develop. What? You have no idea what I’m talking about? Maybe it’s because no one linked this HBO stunt to you, whereas you can’t navigate anywhere online right now without hitting this Muppets viral.

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Approaching 1-million hits on one YouTube channel alone , in the first 24 hours -- we’re guessing the 1-day of Muppet money was better spent than the 365-days of HBO cash. Which I think all comes down to this postboomer (LonerBoner) argument from earlier. In that The Barbarian Group is run by a poseur rock-star who’s “who know’s how old,” and trying to put that company out there as the leader in digital advertising… Whereas this small production company in North Hollywood is exclusively staffed by those who are actually young, in both attitude and age. One is clearly more valuable to social media traction than the other, which we suspect involves an age-relevant skill set similar to programming a VCR.

Granted, Muppets Studios is the banner production company credited for the clips, but increasingly with anything in the world of creative & post-production -- outsourcing and subcontracting is the key. Our insider reports on the stunning fact that the entire shoot was completed in one-regular day with the following facts

79 Muppets (vintage ones -- like Emmett Otter!)

53 Set-Ups (FYI -- 20 Set-ups is a busy day)

Maybe it’s not until you work in the mired morass of pharma advertising, that you become complacement with moving at the speed of a tortise, on a budget that would make Malcolm Forbes blush.

Also of note, this is the first 1080p resolution clip that we’ve seen posted on YouTube. Hover over the the “HD” button and a pop-up menu will appear. And of course, all this mentioning is despite the song sucking, to begin with…

Tags: Campaign, Muppets, Postboomer, Social Media, Stunts, Viral, YouTube
Posted in: General