The Repository of Scorn

Is Adidas Original?

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So Adidas does a shot-for-shot remake of the cantina scene from Star Wars (YouTube). Then they hit you with a tag line about celebrating “originality.” Is that the photoshop, cut and paste definition of “originality.”

I think Borges tried to claim that rewriting Don Quioxote word-for-word would be considered a new work, because it would introduce a self-aware, modern context. I doubt the agency types had anything other than laziness in mind though.

Credit for picking up an easy paycheck: Sid Lee, USA… Basically they just called up The Mill and asked them to cut and paste celebrities into something that’s already popular. Is that an “original idea?”

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