Really quick, we need to define a new term that we’ll be using quite often here  -- “post-boomers.” Which are basically the clueless 40-somethings that came after baby-boomers and emulate everything we hate about that generation . They aren’t baby-boomers and never got in on the whole American Dream of 4-kids, 3-Bedroom house, 2-cars in the garage… all on 1-salary. However, they ARE the same marketing robots that churn out semantics and corporate speak cliches on how advertising that its a “good hamburger,” is actually better than making a “good hamburger.”

Post-boomers are also just as obsessed with how the culture that they grew up with is the best culture ever. Just when we were finally getting out from under the yoke of 15-year old high school kids wearing Doors t-shirts, we now got to walk past Vans billboards that are extolling that today’s youth should be into Bad Brains, Tony Alva and Henry Rollins…

DUDE, those people were heroes in the 80′s. Someone 18 today, was born in 1991. Do the math, on how well you’re reaching the youth of today. Remember how painful it was to grow up in the early 90′s, with kids wearing Doors shirts and talking about how cool Hendrix is in homeroom? Now you’re paying it forward. Stop the cycle.

Skating is cool again because now it involves the Baker Skateboard types -- maniacs, hood rats and kids from the projects skating. Yet brands like Nike still throw money around promoting the fact they got Lance Mountain on this Nike SB brand bandwagon. Instead of what’s happening now, they’re forcing images on kids of what was cool “when they…,” not realizing only dorks mimic what there parents tout as “cool.” The ‘boomer radar is constantly set to 20 years ago -- and hopefully this time around the kids could give a shit.

So with post-boomers constantly touting their era as the greatest ever, in addition to clueless trudging their way through digital advertising -- despite being too old to have any clue -- we now have comedy to report on. Hence Twitter being the biggest buzz since political correctness took off. Wonder where they learned that score? So please police us, if we start talking about how Creed is the greatest thing ever… Because those videos (and the new album) are sort of ready to be non-ironically enjoyed as totems on the unlimited potential of the unbridled American id. On par with the John Milius (tube) cannon of work…

So what media meets the kids today? At least on the same way that Vice Magazine was the flashcard for “Where youth are” in the early 2000′s? Send us some links and we’ll post a curated list for everyone’s reference.  As for Street Carnage… I’m not sure laughing at a 40 year-old dad starting to get into stand-up and “viral videos” is really where the revolution is at. No more Doors shirts.

Tags: Gavin McInnes, Marketing, Nike SB, Postboomers, Vans, Vice Magazine
Posted in: General