<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>Loner Boner</title>
	<link>http://lonerboner.com</link>
	<description>Tracking Social Media and Digital Advertising Hookups</description>
	<lastBuildDate>Thu, 01 Jul 2010 19:38:08 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.0" -->

	<item>
		<title>Torrent Starz</title>
		<description><![CDATA[Neilsen ratings are not a true indication of what people under 35 are up to. Case in point, the only good TV show on the air just got canceled. Party Down is a cynical comedy, following LA&#8217;s social underclass of &#8220;aspiring&#8230;&#8221; talent. So you have a burned out commercial actor,  a wannabe screenwriter, the sometimes [...]]]></description>
		<link>http://lonerboner.com/torrent-starz</link>
			</item>
	<item>
		<title>Is Adidas Original?</title>
		<description><![CDATA[So Adidas does a shot-for-shot remake of the cantina scene from Star Wars (YouTube). Then they hit you with a tag line about celebrating &#8220;originality.&#8221; Is that the photoshop, cut and paste definition of &#8220;originality.&#8221; I think Borges tried to claim that rewriting Don Quioxote word-for-word would be considered a new work, because it would [...]]]></description>
		<link>http://lonerboner.com/is-adidas-original</link>
			</item>
	<item>
		<title>Disposable Digital</title>
		<description><![CDATA[With anything digital, the talk is always of the &#8220;next great technological innovation,&#8221; rather than how good something currently is. Case in point, the amazing facial recognition apps, we had all just about forgotten about. Almost forgotten about, that was until Google Goggles announced they had the potential to identify any stranger on the street, [...]]]></description>
		<link>http://lonerboner.com/disposable-digital</link>
			</item>
	<item>
		<title>What&#8217;s That AO Smell?</title>
		<description><![CDATA[After completely overhauling their brand&#8217;s design, dropping beaucoup bucks everywhere on event marketing and then adding on a massive digital staff to gain a foothold on online buzz (Asylum)&#8230; AOL decided to go one further and add &#8220;advertorial content&#8221; to their front page. Wait. What? Forget any half-assed destruction of their recent rebranding campaign in [...]]]></description>
		<link>http://lonerboner.com/whats-that-ao-smell</link>
			</item>
	<item>
		<title>HATEBOMB: KFC BUCKETS FOR THE CURE</title>
		<description><![CDATA[Paradox (noun): A self-contradictory statement that at first seems true Remember when KFC had the urban myth floating around (Snopes), that they no longer referred to &#8220;chicken&#8221; on the menu and that their rebranding as &#8220;KFC&#8221; came as a result of the genetically modified, mutant stuff that they grew in a lab being legally unfit [...]]]></description>
		<link>http://lonerboner.com/hatebomb-kfc</link>
			</item>
	<item>
		<title>Pro Abortion Mini-Van</title>
		<description><![CDATA[Saatchi &#38; Saatchi wanted to do something really clever in rebranding the mini-brand image. So they shot TV spots featuring two cool (too cool) young parents repping their cred in a hip-hop style campaign called &#8220;Swagger Wagon.&#8221; And then they bought up ad space today on YouTube, so everyone sees it. www.youtube.com/watch?v=ql-N3F1FhW4 Apparently Toyota is [...]]]></description>
		<link>http://lonerboner.com/pro-abortion-mini-van</link>
			</item>
	<item>
		<title>Ad For Kids Movie?</title>
		<description><![CDATA[This ad campaign is currently everywhere. Apparently Dreamworks and company feel it&#8217;s not 100% tasteless to promote a kid&#8217;s movie as a pun on &#8220;What the Fuck Just Happened.&#8221; But then again, if anyone had any sense of good taste they probably wouldn&#8217;t be working on another Mike Myers franchise. Seriously, do they think 8-year [...]]]></description>
		<link>http://lonerboner.com/ad-for-kids-movie-2</link>
			</item>
	<item>
		<title>Ad For A Kid&#8217;s Movie?</title>
		<description><![CDATA[This ad campaign is currently everywhere. Apparently Dreamworks and company feel it&#8217;s not 100% tasteless to promote a kid&#8217;s movie as a pun on &#8220;What the Fuck Just Happened.&#8221; But then again, if anyone had any sense of good taste they probably wouldn&#8217;t be working on another Mike Myers franchise. Seriously, is the agency behind [...]]]></description>
		<link>http://lonerboner.com/ad-for-kids-movie</link>
			</item>
	<item>
		<title>Al Gore Walks Dogs?</title>
		<description><![CDATA[The hackneyed &#8220;Eco-Friendly&#8221; approach, now appears at every strata of advertising. People&#8230; It&#8217;s officially time for new ideas. Feel free to suggest your own &#8220;faux-green&#8221; ad in the comments below. Related: Bottle Service of Haiti]]></description>
		<link>http://lonerboner.com/al-gore-walks-dogs</link>
			</item>
	<item>
		<title>Absolut Targets Hipsters</title>
		<description><![CDATA[After the awful campaign (Absolut Crap) where they dressed up cutesy, indie icon Zooey Deschanel as a platinum blonde Barbarella, TBWA has taken a new approach. First off they quietly commissioned the Spike Jonze Sundance short, featuring hipster robots hanging out in LA and listening to Pitchfork bands.  Which became a site where you can [...]]]></description>
		<link>http://lonerboner.com/absolut-targets-hipsters</link>
			</item>
</channel>
</rss>
