Tracking Social Media and Digital Advertising Hookups

Archive for the ‘Snake Oil Award’ Category

SNAKE OIL AWARD: BENJAMIN PALMER

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snakeoil_palmerThe CEO and co-founder of The Barbarian Group (link) has been awarded the November Snake Oil Award for his tireless pursuit of phantom achievements, tactless self-promotion and clueless ability to waste client money on ineffective stunts. All of course, whilst remaining truly obsolete in the digital world by incorporating everything we ridicule about postboomers.

However, our attention isn’t the only news garnered with this approach. It was recently rumored in the media that The Barbarian Group was being sold to Korea’s Cheil Worldwide for a mere quarter of its valuation. Good luck to Palmer on getting out while the getting’s good – or before he turns any older and more clueless in the world of digital advertising.

We first became aware of Benjamin Palmer, as he slouched in a chair during a panel discussion at New York Ad Week, doing his best impersonation of a K-hole. Though not wearing a bedazzled Ed Hardy Read the rest of this entry »

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