“Allows marketers to manage the conversation around their brands…”

Microsoft is planning to launch “Looking Glass” soon, which will enable brands to do some War Games monitoring of the “chatter” bouncing around this new advertising frontier of social media. Ironically, even though they have their own Silverlight and Windows Live platforms, Microsoft opted to open up a YouTube channel pimping this development. Today, who cares about using a competitor’s platform -- when Google search engine indexing is at hand?

Remember the Metallica “Black Album” backlash? It used to be people were protective of their personal space and little niche interests. During this by-gone era, the last thing Read the rest of this entry »