Is Adidas Original?
So Adidas does a shot-for-shot remake of the cantina scene from Star Wars (YouTube). Then they hit you with a tag line about celebrating “originality.” Is that the photoshop, cut and paste definition of “originality.”
I think Borges tried to claim that rewriting Don Quioxote word-for-word would be considered a new work, because it would introduce a self-aware, modern context. I doubt the agency types had anything other than laziness in mind though.
Credit for picking up an easy paycheck: Sid Lee, USA… Basically they just called up The Mill and asked them to cut and paste celebrities into something that’s already popular. Is that an “original idea?”
With anything digital, the talk is always of the “next great technological innovation,” rather than how good something currently is. Case in point, the amazing facial recognition apps, we had all just about forgotten about. Almost forgotten about, that was until Google Goggles announced they had the potential to identify any stranger on the street, if you provide them a cameraphone image. Which of course, is GPS tagged.
After the awful campaign (
The World Wildlife Fund (the other WWF) has hired LA’s Viral Factory to do what advertising does best. Rip-off other people’s ideas. Granted we just complained about this trend with 
Who? Is that even a marquee name? Because in all the video clips we’ve seen for the show, the main 
You might remember reading about how NASA mounted a “
A friend recently summed up the Facebook-era of online activity succinctly, stating “it feels as exciting or thought provocative as watching an episode of Ellen.” Adding the phrase, “it feels like your Mom’s internet.”
and more dudes in dorms. In other words, good luck finding women outside of the fluff communities of Facebook, Twitter, online retail and homogenized blogging.
It seemed like a hollow charade mixed with peer pressure. As if anyone will be seen as confident players in some Web x.0