WTF? It’s for Free.
By now, you’ve heard all about Marc Maron’s podcast interviews (wtfpod.com) with such bold-face comedy names as Apatow (worked for Spielberg – for years?), Gallagher (who talks about sub-atomic particles, non-ironically) and the no-holds barred Louis C.K. tête-à-tête.

Invariably, every installment is exactly the same – “Hey XXXXX, remember when we used to see each other around 20 years ago?” But it’s still interesting. As essentially, it’s late-night television without the awkward product pitching mixed in. And it’s perfect for listening to while working. Which gives WTF the edge over Showtime’s The Green Room (link), where a similar “what’s his name?” Paul Provenza reminds other comics how he to used to be around.
Problem is… You try to listen to any of the above names, or any WTF Podcast that isn’t recent and you find out it’s only available to “premium members.” Which goes against the core principle of everything to do with online media – ie: It’s All Free. Passing around an online hat is a bizarre, out-of-step notion. Read the rest of this entry »


Since early Jan. if you typed NYC’s East Village zip code of 10009 into Google Maps, it said you were halfway up the Hudson – in no man’s land.
We’re issuing a call to arms… and enlisting those amongst the LonerBoner ranks to vehemently call “Bullshit!” on deluded idiots that think Twitter and Facebook ctrl-v link slathering somehow entitles them to “folk hero” status.

So Adidas does a shot-for-shot remake of the cantina scene from Star Wars (
With anything digital, the talk is always of the “next great technological innovation,” rather than how good something currently is. Case in point, the amazing facial recognition apps, we had all just about forgotten about. Almost forgotten about, that was until Google Goggles announced they had the potential to identify any stranger on the street, if you provide them a cameraphone image. Which of course, is GPS tagged.
After the awful campaign (
The World Wildlife Fund (the other WWF) has hired LA’s Viral Factory to do what advertising does best. Rip-off other people’s ideas. Granted we just complained about this trend with