We always thought that Zooey Deschanel’s appeal was 98% due to her haircut. Those pretty blue peepers are just one-third of a whole bangs / dark mane package. Proving our point, this alternate image from the Absolut Vodka campaign was spotted on a NYC phonebooth. It seems even more painful than the one online. It’s like an ad for Metamucil, staring Jared Leto in drag. (Earlier, we posted an insider’s view of Baird’s campaign here).

Also take note of the obligatory Facebook link… Be sure to friend “Absolut Phonebooth Ad,” so that TBWA\Chiat\Day can show that this whole social media raindance is bringing some results.

Poor Zooey, left to hang out there with a bleach blonde wig look.  Yet, the crazy eye make-up is almost the right idea… But everyone knows that

BLEACH BLONDE + FUNNY EYEWEAR = MEDIA DARLING SUCCESS

Eyewear not eyeshadow. Take note…

But let’s not be overly cynical about the whole “media success” formula. It isn’t just because of a gimmick look, that Aurel Schmidt is the new cut n’ paste item passed around.

Let’s take a look at this overnight sensation’s work.

Eh? To further stale the scene, I pulled this image off the Saatchi Gallery site. Welcome to advertising Aurel, we look forward to you seeing you online, in print and at every event in the future… For the next four weeks.

Maybe I need to make an “Insta-Fame” category to file this under, for all future brand builders that can’t figure out how the tastemaker magazine rack works.

Tags: Absolut, Aurel Schmidt, Brand Building, Campaign, Tastemaker
Posted in: File Under: Clueless