The Repository of Scorn

About

Greetings. I am Pedro Moncrief, the fifth Earl of Acapulco. My family name has proudly been popular in the digital media realm for five generations, going back to early 2000.

Pedro Moncrief, Sunset Over Acapulco

Pedro Moncrief, Sunset Over Acapulco

However, as with any appellation of distinction, currently the cache of the Moncrief crest has come under threat in today’s diluted environment of pretenders. Digital agencies now pop up with the regularity of meth labs, often operating with the same standards and protocol. Nowadays, a “home office” and a bootleg copy of Adobe CS4 is all that’s necessary to claim agency status.

To this ignoble fray an assemblage of hucksters, snake oil flim flammers and aspiring

Titan of Industry

Titan of Industry

bon vivants – all far too common to be of interest to anyone, vie to be acknowledged as content providers. To wit? The end result of this charade of meaningless traffic and inflated search engine rankings is a smog-like toxic cloud of “Tweets,” “Facebook Friends” and something called an “RSS Feed.” They have sullied a grand and once noble tradition.

As a gentlemen, I can no longer claim any connection to this fetid and mired swamp called Web 2.0 (on par with the pre-Mussolini Pontine Marshes).

"Be Careful, O Brave Ones"

"Be Careful, O Brave Ones"

By now you ask – “To what end is this pursuit and how is the great Pedro Moncrief involved? ” Well friends, the same tiresome cry of the low-born has been uttered anew… That within these uncharted waters lies the opportunity to “get rich quick.” Advertisers are paying people to extend their brands into “Social Media,” despite there not being any metrics to track success or failure. “Can you advertise using Twitter and Facebook?” Or better, “Can you claim too and bill the client?” Therein lies Grade-A snake oil and digital agency backslapping.

From this cloud of confusion a few instant millionaires will precipitate, undoubtebly. I stand by as an observer, providing color commentary on this gold rush following flecks of pyrite down in to the dark chasm of social media platforms.

Therefore, to all those with questions I provide this answer

Main Entry: sar·don·ic
Pronunciation: \sär-ˈdä-nik\
Function: adjective
Etymology: French sardonique, from Greek sardonios
Date: 1638
: disdainfully or skeptically humorous : derisively mocking

As to why the vulgarity of “loner boner?” I offer this apt phrase, “in the parlance of our times” as my friend Maude L. is oft to saying. (note: to all those requiring discretion, the link HateBomb.com redirects anonymously here)

“pretty much having nobody next to you, to make fun of people with

I hate going to places by myself, I feel like a loner boner :(

compliments of Urban Dictionary -”Loner Boner” (link)

The tawdriness of selling oneself

The tawdriness of selling oneself

In deciding between the names of HateBomb and LonerBoner, I did a quick YouTube around and compared the results. To the former, a bunch of goth industrial grungers popped-up. To the second entry… This genius, to whom we identify and endear ourselves. Stay tuned for the “whistle solo.”

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